With our digital offerings, we are expanding the museum into virtual space. By this we refer to our social media channels, online exhibitions, and museum apps. These services are not only aimed at visitors to the physical, but at a global digital public interested in our museum program. This expansion will be gradual, in line with our digital strategy.
Our Digital Strategy
We have set up a five-year time frame for implementing our measures in virtual space. Our strategy calls for augmenting our social media activities, building an online collection, online exhibitions, and developing further digital offerings.
Our "Invisible Places" App
The "Invisible Places" app enables users to retrace history in Frankfurt. There are places to discover throughout the urban space that tell the story of immigration to the city. The app lets users experience these places first hand, with a focus on stories told by Frankfurt migrants.
A collaboration with the Historisches Museum Frankfurt
We address international users interested in our themes via our social media channels. We share information with them on a daily basis. The individual channels distinguish themselves by theme and target group:
On our Facebook pagel, we post daily information on events and exhibitions and recount stories of historical persons and events in Frankfurt’s Jewish history. This content is offered in German and mainly aimed at a local public with an interest in Frankfurt’s Jewish history.
We operate our Instagram feed in two languages: German and English. The content largely consists of stories about objects in our collection, offers a backstage peek in the museum, and posts pictures of Jews in places in and around Frankfurt. The channel feed is aimed at an international public as well as local users who share an interest in art, Judaica, and Jewish history.
We use our Twitter account to give followers comprehensive information on Jewish life, history, and culture in Frankfurt and the surrounding area. We share information on relevant publications and press reports from a variety of media on a daily basis.
All of our videos can be accessed on the museum’s own YouTube channel. The Jewish Museum created its own video series on the occasion of its 30th anniversary in 2018.
In September 2019 we launched our German language museum blog. Since then, we have been publishing articles on Jewish history and culture, abour news from the museum, behind the scenes stories and comments on current debates.
Museum To Go: Digital Extension of Our New Permanent Exhibition
With Museum To Go, visitors to the Jewish Museum can collect content from the new permanent exhibition and view it again on their personal website: Videos, stories, recipes for recooking, research offers and much more. You can find out more about it here.