With our digital offerings, we are expanding the museum into virtual space. By this we refer to our social media channels, online exhibitions and museum apps. These services are not only aimed at physical museum visitors but at a global digital public interested in our museum themes. This expansion will be gradual in line with our digital strategy.
Our digital strategy
We have set up a five-year timeframe for implementing our measures in virtual space. Our strategy calls for augmenting our social media activities, building an online collection, online exhibitions, and developing further digital offerings.
Our "Invisible places" App
The “Invisible places” app enables users to retrace history in Frankfurt. There are places to discover throughout the urban space that tell of immigration to the city. The app lets users experience these places first hand, with a focus on stories told by Frankfurt migrants.
A collaboration with the Historisches Museum Frankfurt
We address international users interested in our themes via our social media channels. We share information with them on a daily basis. The individual channels distinguish themselves by theme and target group:
On our Facebook channel, we post daily information on events and exhibitions and recount stories of historical persons and events in Frankfurt’s Jewish history. This content is offered in German and mainly aimed at a local public with an interest in Frankfurt’s Jewish history.
We operate our Instagram channel in two languages: German and English. The content largely consists of stories about objects in our collection, offers looks onto the backstage of the museum and posts pictures of Jews in places in and around Frankfurt. The channel is aimed at an international public as well as local users who share an interest in art, Judaica and Jewish history.
We use our Twitter account to give followers comprehensive information on Jewish life, history and culture in Frankfurt and the surrounding area. We share information on relevant publications and press reports from a variety of media on a daily basis.
All of our videos can be accessed on the museum’s own YouTube channel. The Jewish Museum created its own video series on the occasion of its 30th anniversary in 2018.